Google Ads Shopping Campaigns Flashcards

What is required to run Google Shopping campaigns?

Answer: A product feed submitted through Google Merchant Center

Google Shopping campaigns require a product feed uploaded and approved in Google Merchant Center, which links to your Google Ads account to power the ads.

What type of ad does a Google Shopping campaign display?

Answer: Product Listing Ads showing product image, title, price, and store name

Shopping campaigns display Product Listing Ads (PLAs) that include a product image, title, price, and store name, appearing in Google Search and the Shopping tab.

How does Google determine which Shopping ads to show for a given search query?

Answer: Based on the product feed attributes and Google's assessment of query relevance

Unlike search ads, Shopping ads don't use keywords; instead, Google matches search queries to your products using the information in your product feed.

What is the 'product title' attribute in a Google Merchant Center product feed?

Answer: The descriptive name of your product that appears in Shopping ads

The product title is a required feed attribute that serves as the headline of your Shopping ad; optimizing it with relevant keywords improves match quality.

What is a Merchant Center product disapproval?

Answer: When Google rejects a product from serving in Shopping ads due to policy violations or data errors

Product disapprovals occur when a product in your Merchant Center feed violates Google's policies (e.g., prohibited content) or contains data quality issues, preventing it from serving.

What is a Smart Shopping campaign?

Answer: An automated campaign combining Shopping and Display remarketing, with machine learning optimizing bids and placements

Smart Shopping campaigns combine standard Shopping and Display remarketing, using Google's machine learning to automatically optimize bids and placements across networks to maximize conversion value.