Google Ads Display Network Flashcards
6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Ads Display Network flashcards as text
What is the standard leaderboard display ad size in Google Ads?
Answer: 728x90
The 728x90 leaderboard is one of the most common and high-performing display ad sizes, typically placed at the top or bottom of web pages.
What is 'placement exclusion' in a Google Display campaign?
Answer: Blocking specific websites or apps from showing your ads
Placement exclusions allow you to prevent your ads from appearing on specific websites, apps, YouTube channels, or pages that are not relevant or appropriate.
Which metric is most relevant for evaluating brand awareness campaigns on the Display Network?
Answer: Impressions and reach
For brand awareness campaigns, impressions and reach are the key metrics because the goal is to maximize how many people see your brand, not to drive immediate conversions.
What does CPM stand for in Google Display advertising?
Answer: Cost Per Mille (per thousand impressions)
CPM stands for Cost Per Mille, meaning you pay a set rate for every 1,000 times your display ad is shown, regardless of clicks.
What is Smart Display campaign in Google Ads?
Answer: An automated campaign that uses machine learning to optimize targeting, bidding, and creative
Smart Display campaigns automate targeting, bidding, and ad creation using machine learning to maximize conversions across the Google Display Network.
What is custom affinity targeting in Google Display campaigns?
Answer: Creating your own audience segments based on specific interests, URLs, apps, and places
Custom affinity audiences let you define your own interest-based audience by entering keywords, URLs, apps, and places relevant to your ideal customer.