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Google Adwords/Questions/Exam 1 Flashcards

6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which factors determine Ad Rank in Google Ads?

    Answer: Bid amount, Quality Score, and expected impact of ad extensions

    Ad Rank is calculated using your bid amount, Quality Score (which reflects expected CTR, ad relevance, and landing page experience), and the expected impact of ad extensions and formats.

  2. What does Impression Share measure in Google Ads?

    Answer: The percentage of impressions your ads received out of the total eligible impressions

    Impression Share shows how often your ads appeared relative to how often they were eligible to appear. A low impression share may indicate budget or Quality Score issues.

  3. What is the primary advantage of adding ad extensions to a Google Ads campaign?

    Answer: They provide additional information and increase ad visibility without extra cost per extension

    Ad extensions expand your ad with extra details such as phone numbers, site links, or location, increasing visibility and potential CTR at no additional cost beyond the normal CPC.

  4. Which Google Ads campaign type displays product images, prices, and store names directly in search results?

    Answer: Shopping campaign

    Shopping campaigns use a product feed from Google Merchant Center to show visual product listings with images and prices, making them ideal for e-commerce retailers.

  5. What is remarketing in the context of Google Ads?

    Answer: Targeting users who have previously visited your website with tailored ads

    Remarketing lets you show ads specifically to people who have already interacted with your website or app, allowing you to re-engage potential customers who didn't convert on their first visit.

  6. How is Click-Through Rate (CTR) calculated in Google Ads?

    Answer: Total clicks divided by total impressions, expressed as a percentage

    CTR = (Clicks ÷ Impressions) × 100. It measures how often people who see your ad actually click it, and is a key signal used in Quality Score calculations.