Google Ads Video Advertising Flashcards

What is 'Brand Lift' measurement in YouTube advertising?

Answer: A Google survey-based study measuring ad recall, brand awareness, and consideration lift

Brand Lift studies use surveys served to control and exposed groups to measure upper-funnel metrics like ad recall, brand awareness, and purchase consideration lifted by video ads.

What is the YouTube masthead ad?

Answer: A premium ad placement at the top of the YouTube homepage, sold on a reservation basis

The YouTube masthead is a premium ad placement displayed at the top of the YouTube homepage desktop and app feeds, offering massive reach on a CPD (cost-per-day) or CPM reservation basis.

What metric measures the percentage of your video that an average viewer watches?

Answer: Video completion rate

Video completion rate measures the percentage of viewers who watched your video ad all the way to the end, indicating how engaging and well-targeted the ad is.

What is 'audience sequencing' in YouTube advertising?

Answer: Showing a series of video ads to the same audience in a deliberate order to tell a story

Video ad sequencing lets you show viewers a series of ads in a specific order, allowing you to build a narrative or guide viewers through the customer journey step-by-step.

What is a companion banner in YouTube TrueView advertising?

Answer: A static image or interactive banner that appears alongside the video player during a TrueView ad

Companion banners are 300x60 image ads that appear to the right of the YouTube video player during TrueView In-Stream ads, providing a persistent visual after the video ends.

Which YouTube ad format is specifically designed for the mobile vertical video experience?

Answer: YouTube Shorts ads

YouTube Shorts ads are short vertical video ads designed specifically for the YouTube Shorts feed, targeting mobile-first viewers watching short-form vertical content.