Google Adwords Fundamentals Exam 3 — Questions and Answers
Question 1: Which ad extension lets users call your business directly from the ad?
- Call extension (Correct answer)
- Sitelink extension
- Price extension
- Promotion extension
Correct answer: Call extension
Call extensions add a phone number or call button to your ad.
Question 2: What metric represents the percentage of people who clicked your ad after seeing it?
- Click-through rate (CTR) (Correct answer)
- Conversion rate
- Impression share
- Cost per click
Correct answer: Click-through rate (CTR)
CTR is clicks divided by impressions, showing how often viewers click.
Question 3: Which campaign type is best for promoting products from an online store with images and prices in search results?
- Shopping campaign (Correct answer)
- Search campaign
- Display campaign
- App campaign
Correct answer: Shopping campaign
Shopping campaigns showcase product images, prices, and store names in results.
Question 4: What is the benefit of using Smart Bidding strategies?
- They use machine learning to optimize bids for conversions in each auction (Correct answer)
- They eliminate the need for keywords
- They guarantee the top ad position
- They remove all advertising costs
Correct answer: They use machine learning to optimize bids for conversions in each auction
Smart Bidding uses auction-time signals and machine learning to optimize for goals.
Question 5: Which match type shows ads only when the search contains the exact phrase in the same order?
- Phrase match (Correct answer)
- Broad match
- Exact match
- Negative match
Correct answer: Phrase match
Phrase match triggers ads when searches include the meaning of your keyword phrase.
Question 6: What does the term 'impression' mean in Google Ads?
- Each time your ad is shown (Correct answer)
- Each click on your ad
- Each conversion completed
- Each dollar spent
Correct answer: Each time your ad is shown
An impression counts each time your ad appears on a page or screen.
Question 7: Why is it important to align your landing page with your ad and keywords?
- It improves landing page experience and Quality Score (Correct answer)
- It lowers your daily budget automatically
- It increases the number of keywords allowed
- It removes the need for ad extensions
Correct answer: It improves landing page experience and Quality Score
Relevant landing pages improve user experience and contribute to a higher Quality Score.
Google Adwords Fundamentals Exam 3
Which ad extension lets users call your business directly from the ad?