Google Ads Display Network Flashcards
6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Ads Display Network flashcards as text
What is the Google Display Network (GDN)?
Answer: A network of millions of websites, apps, and videos where Google display ads can appear
The Google Display Network is a collection of over 2 million websites, apps, and Google-owned properties where advertisers can show visual display ads.
Which targeting option on the Display Network allows you to show ads on specific websites you choose?
Answer: Managed placements
Managed placements let you select specific websites, YouTube channels, apps, or pages where you want your display ads to appear.
What is a Responsive Display Ad (RDA)?
Answer: An ad format where you upload assets and Google automatically creates and tests ad combinations
Responsive Display Ads accept images, headlines, logos, and descriptions, then Google's machine learning automatically creates and optimizes combinations to fit available ad spaces.
What is 'contextual targeting' on the Google Display Network?
Answer: Showing ads on pages whose content matches your selected keywords or topics
Contextual targeting matches your ads to relevant web pages by analyzing keyword and topic relevance of the page content against your campaign settings.
What is remarketing in the context of the Google Display Network?
Answer: Re-targeting users who have previously interacted with your website or app
Remarketing allows you to show ads to people who have previously visited your website or used your app, keeping your brand top-of-mind as they browse other sites.
Which Display Network targeting option targets users based on their long-term interests and habits?
Answer: Affinity audiences
Affinity audiences target users based on their established interests and lifestyle habits, similar to how TV advertising targets by viewer demographics.