Google Ads Display Network Flashcards

What are 'in-market audiences' on the Google Display Network?

Answer: Users who are currently shopping for products or services similar to yours

In-market audiences consist of users who Google has identified as actively researching or comparing products and services in a specific category, signaling purchase intent.

What is the viewability standard for a display ad impression to be counted as 'viewable' by Google Active View?

Answer: At least 50% of the ad visible for at least 1 second

According to the IAB/MRC standard used by Google, a display ad is viewable when at least 50% of its area is visible on screen for at least 1 second.

Which type of audience targeting lets you create a list based on people similar to your existing site visitors?

Answer: Similar audiences

Similar audiences (now called optimized targeting) use machine learning to find new users who share characteristics with your existing remarketing lists.

What is frequency capping in Google Display campaigns?

Answer: Limiting how many times an individual user sees your ad in a given period

Frequency capping limits the number of times a specific user sees your display ads over a set time period, preventing ad fatigue.

What is the main advantage of using Topic targeting on the Google Display Network?

Answer: It allows your ads to appear on pages related to specific topics without selecting individual sites

Topic targeting places your ads on pages whose content is categorized under topics you select, giving you broad reach across many relevant sites at once.

What type of Google Display ad allows you to upload HTML5 files with interactive elements?

Answer: Rich media ads

Rich media ads support HTML5, animations, and interactive elements like video and expandable panels, offering more engaging formats than standard image ads.