Google Ads Shopping Campaigns Flashcards

What is the 'GTIN' attribute in a Google Shopping product feed?

Answer: Global Trade Item Number, a globally unique product identifier like a barcode

GTIN (Global Trade Item Number) is a globally unique product identifier such as a UPC or EAN barcode number; providing it improves Shopping ad performance and eligibility.

What are custom labels in a Google Shopping feed?

Answer: Advertiser-defined attributes that allow grouping products for bidding and reporting in Shopping campaigns

Custom labels (0–4) are optional feed attributes you define to segment products within your Shopping campaigns, enabling differentiated bidding by sale status, margin, or seasonality.

What is the purpose of product groups in a Shopping campaign?

Answer: To organize products for bid management and performance reporting

Product groups let you segment your inventory within a Shopping campaign to set different bids and analyze performance for subsets of products.

What does 'feed optimization' mean for Google Shopping campaigns?

Answer: Improving product feed attributes like titles, descriptions, and images to boost relevance and performance

Feed optimization involves refining product data attributes—especially titles and descriptions—to better match user search queries and improve Shopping ad visibility and CTR.

Which report in Google Merchant Center shows why products are not showing in Shopping ads?

Answer: Diagnostics report

The Diagnostics report in Google Merchant Center identifies products with errors, warnings, and policy violations that are causing them to be disapproved or limited.

What is the 'sale price' attribute in a Shopping product feed used for?

Answer: To display a discounted price alongside the original price in Shopping ads

The sale_price attribute allows you to show a reduced price alongside the strikethrough original price in Shopping ads, highlighting discounts to shoppers.