Google AdWords Fundamentals Exam 1

Question 1

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

Accepted Answer

Link the client accounts to your My Client Center (MCC) manager account

Answer

Consolidate the 3 accounts into a new AdWords account you create

Answer

Pause your clients’ campaigns and recreate them in your manager acccount

Answer

Use your clients’ sign-in information to access and manage the accounts

Question 2

You can use Display Planner to:

Accepted Answer

see ways to reach your target audience based on your keywords, website, or interest categories

Answer

see which image and text ads are performing best on the specific websites you’re targeting

Answer

see how other advertisers perform on websites where you want your ad to appear

Answer

compare how your current Display Network campaign could perform on websites you’d like to target

Question 3

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Accepted Answer

“Search Network with Display Select – All features”

Answer

“Search Network only – All features”

Answer

“Display Network only – All features”

Answer

“Display Network only – Remarketing”

Question 4

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

Accepted Answer

Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Answer

Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment

Answer

Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment

Answer

Add call extensions to the client’s ads and monitor performance with the top vs. other segment

Question 5

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

Accepted Answer

historical cost-per-click (CPC) estimates for your keyword and placement ideas

Answer

traffic estimates for your keyword ideas

Answer

traffic estimates for placement ideas

Answer

historical conversion rate estimates for your keyword and placement ideas

Question 6

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Accepted Answer

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

Answer

Online campaigns generate clicks, whereas other channels generate exposure

Answer

Budgets cannot be applied to online campaigns due to constant changes in traffic

Answer

AdWords budgets can only be set once annually and require a fixed commitment

Question 7

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Accepted Answer

Create a campaign targeting Paris and languages other than French

Answer

Create a campaign targeting French and regions other than Paris

Answer

Create a campaign with ads and keywords written in French

Answer

Create a keyword list with the exact match keyword “Paris” and negative keyword “France”

Question 8

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

Accepted Answer

Clickthrough rate (CTR)

Answer

Converted clicks

Answer

Impressions

Answer

Conversion rate

Question 9

Which of the following items is not a component of Quality Score?

Accepted Answer

Maximum cost-per-click (max. CPC) bid

Answer

Landing page experience

Answer

Ad relevance

Answer

Expected clickthrough rate (CTR)

Question 10

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Accepted Answer

Create new ad groups with related keywords grouped together

Answer

Remove half of the keywords from the ad group

Answer

Create one ad group for every five keywords

Answer

Create new ad groups with several keyword match types