Google Ads Measurement and Optimization Flashcards
6 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Ads Measurement and Optimization flashcards as text
What does 'impression share lost to budget' mean in Google Ads?
Answer: The percentage of eligible impressions your ads missed because your budget ran out
Impression share lost to budget indicates the percentage of eligible ad impressions you missed because your daily budget was exhausted before the end of the day.
What is 'assisted conversion' in Google Ads reporting?
Answer: An interaction in the conversion path that contributed to but was not the last click before a conversion
An assisted conversion is a click or impression from an ad that appeared somewhere in the conversion path but was not the final interaction before the conversion occurred.
What is the purpose of UTM parameters in Google Ads?
Answer: To track the source, medium, and campaign of traffic in Google Analytics
UTM parameters are URL tags (source, medium, campaign, term, content) appended to destination URLs to pass detailed traffic attribution data into Google Analytics.
What is 'enhanced conversions' in Google Ads?
Answer: A measurement feature that supplements conversion tags with hashed first-party customer data for more accurate attribution
Enhanced conversions improve conversion measurement accuracy by supplementing your conversion tag with privacy-safe hashed first-party data (email, phone) to recover conversions lost to cookie restrictions.
What is 'conversion value rules' in Google Ads?
Answer: A feature that lets you adjust conversion values based on conditions like location, device, or audience
Conversion value rules let you modify reported conversion values for specific conditions (geographic location, device type, audience segment) to reflect the actual business value more accurately.
What does 'optimization score' represent in Google Ads?
Answer: An estimate from 0–100% of how well your Google Ads account is optimized, with actionable recommendations
Optimization score is a real-time estimate (0–100%) of how well your Google Ads account is set up to perform, accompanied by recommendations that can raise the score.