Google Adwords Google Ads Remarketing 1 — Questions and Answers
Question 1: What is remarketing in Google Ads?
- A way to connect with people who previously interacted with your website or app (Correct answer)
- A tool for discovering new keywords for your campaigns
- A method to improve your website's organic search ranking
- A feature for creating new display banner ads from scratch
Correct answer: A way to connect with people who previously interacted with your website or app
Remarketing allows you to show ads to people who have previously visited your website or used your app, re-engaging users who already showed interest in your brand.
Question 2: What is the minimum remarketing list size required to serve ads on the Google Display Network?
- 100 active users in the last 30 days (Correct answer)
- 500 active users in the last 30 days
- 1,000 active users in the last 30 days
- 5,000 active users in the last 30 days
Correct answer: 100 active users in the last 30 days
For the Display Network, a remarketing list must have at least 100 active users within the last 30 days before Google will begin serving ads to that audience.
Question 3: What is the maximum membership duration that can be set for a Google Ads remarketing list?
- 90 days
- 180 days
- 540 days (Correct answer)
- 365 days
Correct answer: 540 days
Google Ads allows a maximum remarketing list membership duration of 540 days, after which users are automatically removed from the list if they do not revisit.
Question 4: What does RLSA stand for in Google Ads?
- Remarketing Lists for Search Ads (Correct answer)
- Remarketing Leads for Sponsored Audiences
- Remarketing Links for Search Analytics
- Remarketing Levels for Search Automation
Correct answer: Remarketing Lists for Search Ads
RLSA stands for Remarketing Lists for Search Ads, a feature that lets advertisers customize search campaigns for users who have previously visited their website.
Question 5: Which of the following methods can be used to collect remarketing data in Google Ads?
- Only the Google Ads conversion tracking tag
- Only a custom third-party JavaScript library
- The Google Ads global site tag or a linked Google Analytics account (Correct answer)
- Only server-side API calls to the Google Ads API
Correct answer: The Google Ads global site tag or a linked Google Analytics account
Remarketing audiences can be built using the Google Ads global site tag placed on your site, or by linking a Google Analytics account and importing audiences from there.
Question 6: What is Customer Match in Google Ads?
- A feature that matches your ads to customers based on browsing behavior
- A targeting option that uses uploaded customer emails to reach known users across Google properties (Correct answer)
- A tool that automatically matches your ads to relevant third-party websites
- A feature that shows ads only to existing customers currently signed into Google Search
Correct answer: A targeting option that uses uploaded customer emails to reach known users across Google properties
Customer Match allows advertisers to upload a list of customer email addresses so Google can match them to signed-in Google users and serve targeted ads across Search, YouTube, and Gmail.
Question 7: What is Dynamic Remarketing in Google Ads?
- Remarketing that automatically adjusts ad frequency based on competition
- Remarketing that shows users ads featuring the specific products or services they previously viewed on your site (Correct answer)
- Remarketing that targets users based on dynamic keyword insertion in search queries
- Remarketing that automatically changes bids based on auction-time signals
Correct answer: Remarketing that shows users ads featuring the specific products or services they previously viewed on your site
Dynamic remarketing uses a product or service feed to automatically generate personalized ads displaying the exact items or services a user previously viewed on your website.
Google Adwords Google Ads Remarketing 1
What is remarketing in Google Ads?