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Fundamentals Exam Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Fundamentals Exam flashcards as text

  1. Which campaign goal would you choose if you want more people to call or visit your physical store?

    Answer: Local store visits and promotions

    Local campaign goals focus on driving offline visits and in-store actions.

  2. What is Cost Per Click (CPC) in Google Ads?

    Answer: The amount you pay each time someone clicks your ad

    CPC is the actual price you pay for each click on your ad.

  3. Which tool helps you find new keyword ideas and estimate search volume?

    Answer: Keyword Planner

    Keyword Planner suggests keywords and provides search volume and bid estimates.

  4. What happens when multiple advertisers bid on the same keyword?

    Answer: An auction determines which ads show and in what order

    Google Ads runs an auction using Ad Rank to decide which ads appear and their order.

  5. Which extension shows additional links to specific pages of your website beneath the ad?

    Answer: Sitelink extension

    Sitelink extensions add extra links directing users to specific site pages.

  6. What does 'Search Impression Share' measure?

    Answer: The percentage of impressions your ads received versus the total they were eligible for

    Impression share shows how often your ads appeared compared to how often they could have.

  7. Why should you organize keywords into tightly themed ad groups?

    Answer: To create more relevant ads and improve Quality Score

    Tightly themed ad groups let you write more relevant ads, boosting relevance and performance.