Google AdWords Certification Test 1

Question 1

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Accepted Answer

determine if campaigns are meeting overall marketing and conversion goals

Answer

create additional AdWords accounts for low-performing keywords

Answer

create duplicate ad groups with identical keywords and different ad variations

Answer

compare campaign performance to that of individual competitors

Question 2

A standard AdWords text ad is made up of:

Accepted Answer

a headline, a display URL, and description text

Answer

a display URL and description text

Answer

a headline, image, and description text

Answer

a headline and description text

Question 3

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

Accepted Answer

“Search Network only”

Answer

“Search Network with Display Select”

Answer

“Shopping”

Answer

“Display Network only”

Question 4

What’s a reason to use the “Search Network with Display Select” campaign type?

Accepted Answer

You can pick the exact websites where you want your ad to show

Answer

You can use one budget to advertise on the Search Network and Display Network

Answer

Your video ads can run on the Search Network

Answer

Your ads only show on the first page search results

Question 5

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Accepted Answer

Add demographic and age targeting to show ads to people in this audience

Answer

Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips

Answer

Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads

Answer

Set up a remarketing list to show ads to women who have previously visited your client’s website

Question 6

Each campaign in your AdWords account should have a single:

Accepted Answer

business goal

Answer

ad group

Answer

maximum cost-per-click (max. CPC) bid

Answer

landing page

Question 7

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Accepted Answer

Create campaigns based on the structure of his client’s website

Answer

Create one campaign with a broad selection of keywords

Answer

Create multiple campaigns, each with a set of related keywords

Answer

Create one campaign for all the products his client offers

Question 8

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

Accepted Answer

Improve Quality Score and increase cost-per-click (CPC)

Answer

Decrease cost-per-click (CPC) and increase daily budget

Answer

Decrease cost-per-click (CPC) and decrease daily budget

Answer

Improve Quality Score and decrease cost-per-click (CPC)

Question 9

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Accepted Answer

Shopping Ad/Product Listing Ad

Answer

Image ads

Answer

Sitelink extensions

Answer

App promotion ads

Question 10

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Accepted Answer

create ads that are relevant to all keywords

Answer

only create one ad that’s relevant to all keywords

Answer

create a different ad for each keyword

Answer

create multiple ads for each keyword