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Fundamentals Exam Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Fundamentals Exam flashcards as text

  1. Which bidding strategy is best when your main goal is to maximize website visits within a budget?

    Answer: Maximize Clicks

    Maximize Clicks automatically sets bids to get the most clicks within your budget.

  2. What is Target ROAS bidding designed to optimize for?

    Answer: Conversion value relative to ad spend

    Target ROAS optimizes bids to reach a desired return on ad spend.

  3. Which campaign type runs across Search, Display, YouTube, Gmail, and Maps from a single campaign?

    Answer: Performance Max

    Performance Max campaigns serve across all Google Ads inventory from one campaign.

  4. What is the main purpose of conversion tracking?

    Answer: To measure which ads and keywords drive valuable actions

    Conversion tracking shows which ads, keywords, and campaigns lead to customer actions.

  5. Which factor does NOT directly influence your Quality Score?

    Answer: Your account's total budget

    Quality Score is based on CTR, ad relevance, and landing page experience, not budget.

  6. What is remarketing in Google Ads?

    Answer: Showing ads to people who previously interacted with your site or app

    Remarketing re-engages users who have already visited your site or used your app.

  7. Why is setting an appropriate daily budget important?

    Answer: It controls how much you're willing to spend per day on a campaign

    The daily budget caps your average daily spend for a campaign.