Google AdWords Fundamentals Exam

Question 1

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

Accepted Answer

Link the client accounts to your My Client Center (MCC) manager account

Answer

A My Client Center (MCC) manager account is designed for agencies or large advertisers to efficiently manage multiple Google Ads accounts from a single dashboard. Linking client accounts to an MCC allows for centralized billing, reporting, and management without needing individual login credentials for each client.

Question 2

You can use Display Planner to:

Accepted Answer

see ways to reach your target audience based on your keywords, website, or interest categories

Answer

The Display Planner (now part of the Google Ads Keyword Planner and Audience Manager) helps advertisers research targeting ideas for Display Network campaigns. It provides insights into potential placements, audience interests, and demographic information based on keywords, URLs, or interest categories, helping to plan and optimize Display campaigns.

Question 3

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Accepted Answer

“Search Network with Display Select – All features”

Answer

The 'Search Network with Display Select' campaign type allows ads to appear on both the Google Search Network (for users actively searching for t-shirts) and the Google Display Network (reaching users interested in music on relevant websites). This combined approach maximizes reach by targeting both active searchers and passive browsers with relevant interests.

Question 4

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

Accepted Answer

Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

Answer

Call extensions add a clickable phone number directly to ads, making it easy for mobile users to call the business with a single tap. Monitoring the 'mobile clicks-to-call' segment specifically tracks these interactions, providing direct insight into the effectiveness of the call extensions in generating phone calls.

Question 5

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

Accepted Answer

historical cost-per-click (CPC) estimates for your keyword and placement ideas

Answer

The Display Planner (now integrated into other Google Ads tools) provides estimates for traffic, costs, and performance based on your targeting choices. It offers historical CPC estimates for keywords and placements, helping advertisers gauge the potential cost of reaching their target audience and inform their bidding strategy.

Google Adwords Practice Test

Google Adwords Practice Test

Google AdWords Fundamentals Exam