When you run out of ideas, Lee Odden suggests using social monitoring tools that allow you to drill down into specific topics. These topics will give you ideas about what people are looking for and what are some of the trending topics and keywords. Furthermore, your interactions with your customers can provide you with great ideas for new content ideas because if one of your customers is having a problem, many others will be having similar problems or issues.
Network effectiveness can be measured by how engaged and trusted your network of followers are with your brand. This group of engaged followers who will retweet your messages indicates that you have a higher network effectiveness than your competitors.
Lee described the classic Hub & Spoke model, in which content serves as the hub and social media sites serve as the spokes, with social channels used to distribute content.
When developing your content strategy, the first step should be to identify your target audience segment and then create content that resonates with that audience segment. Your goal should be to create content that motivates readers to take action, such as signing up for your newsletter, purchasing your product, or any other strategy that moves them closer to your desired business outcome.
Your social content should be a tool for attracting new visitors to your site, engaging them with meaningful and relevant content, and inspiring them to take action. Signing up for your newsletter, purchasing your product, or simply liking your Facebook business page are all examples of taking action.
There are numerous customer touchpoints with social content, so as a content strategist, you must cover all of your bases.
You must first identify your current customers' goals and common characteristics. If you have no customers, begin by defining your ideal customer persona and the traits or characteristics they possess. These are the insights you should include in your content strategy.
