Free WEB Banner Question and Answers

Question 1

Charges per click rather than every instance the advertisement is displayed on a website

Accepted Answer

Cost Per Click

Answer

Cost Per Click (CPC) is an online advertising pricing model where advertisers pay a fee each time a user clicks on their advertisement. Unlike impressions-based models, CPC focuses on user engagement, meaning advertisers only pay when a user actively interacts with their ad. This makes it a performance-oriented metric, directly tying ad spend to user interest.

Question 2

It occurs when a business spends $1 for each person in the expected audience of 1000.

Accepted Answer

Cost Per Thousands

Answer

Cost Per Thousands (CPM), or Cost Per Mille (Mille being Latin for thousands), is an advertising metric where the advertiser pays a set amount for every one thousand impressions (views) their ad receives. This model focuses on the exposure of an ad to a large audience, meaning a business spending $1 for every 1000 people in the expected audience aligns perfectly with the CPM definition. It's a common way to price display advertising.

Question 3

STRENGTHEN brand reputation and image rather than boosting revenue

Accepted Answer

Site Sponsorship

Answer

Site sponsorship involves an advertiser paying to be prominently featured on a website or a specific section of it, often for an extended period. The primary goal of site sponsorship is typically to enhance brand reputation, image, and association with the content, rather than directly driving immediate sales or boosting revenue through direct response. It's a strategic branding play.

Question 4

It happens when a website visitor requests a page from it.

Accepted Answer

Visit

Answer

In web analytics, a 'visit' (or session) is recorded when a user requests a page from a website, marking the beginning of their interaction with the site. It encompasses all the page views and actions taken by a user during a single browsing session, starting from the first page request. This metric helps track user engagement and traffic patterns.

Question 5

What is the purpose of dynamic web banners?

Accepted Answer

To target potential customers who are most likely to buy your products or services.

Answer

Dynamic web banners leverage data and algorithms to display personalized content to individual users based on their browsing history, demographics, or other relevant information. This personalization aims to increase the relevance of the ad, thereby improving the likelihood of attracting and converting potential customers who have shown interest in similar products or services. It makes advertising more targeted and effective.

Web Banners Practice Test

Web Banners Practice Test

Free WEB Banner Question and Answers