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FREE WEB Banner MCQ Question and Answers
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When designing digital web banners, what is the minimum PPI suggested for a small to medium-sized graphic?
50 PPI
125 PPI
100-125 PPI
75 PPI
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What is a good CTR percentage?
0.05 to 0.7 percent
15 to 20 percent
1 to 3 percent
5 to 10 percent
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What are the two key factors that determine the best resolution for web banners?
Image size and file type.
Pixels per inch and original image size.
Kilobytes and original image size.
Horizontal and vertical banner size.
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What is the added advantage of digital web banners?
They can be used for international audiences.
They can be used for people of all ages.
There is no limit to the number of views.
They can target a particular location.
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Depending on the size of the ad, what is the most important factor to consider when selecting a font size for the banner ad?
It needs to be the same size as the other elements on the page.
It needs to be small enough to be unnoticeable.
It needs to be large enough for the target audience to read, yet not occupy the entire space.
It needs to be a color that will attract attention.
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What is one advantage of using animated banners for online advertising?
They are harder to read.
They capture a viewer's attention in a short amount of time.
They are more expensive to make.
They require more effort to create.
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Which of the following is NOT a reason for why animated banners are effective?
They are memorable
They are interactive
They provide a sense of urgency
They are fun
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