Free WEB Banner MCQ Question and Answers

Question 1

What is a good CTR percentage?

Accepted Answer

0.05 to 0.7 percent

Answer

A Click-Through Rate (CTR) for display ads, including web banners, typically falls within a relatively low range compared to search ads. A CTR of 0.05% to 0.7% is generally considered a good benchmark for display advertising campaigns, reflecting the nature of passive browsing and the vast number of impressions served. Higher CTRs are often seen in search ads due to explicit user intent.

Question 2

What is one advantage of using animated banners for online advertising?

Accepted Answer

They capture a viewer's attention in a short amount of time.

Answer

Animated banners use movement and visual changes to stand out on a crowded web page, making them highly effective at grabbing a viewer's attention quickly. This dynamic nature helps to break through the static content and draw the eye, increasing the chances that the ad's message will be seen and processed by the user in a short amount of time. They are designed to be eye-catching.

Question 3

Which of the following is NOT a reason for why animated banners are effective?

Accepted Answer

They provide a sense of urgency

Answer

While animated banners are effective because they are memorable, interactive, and can be fun, their primary mechanism does not inherently provide a sense of urgency. Urgency is typically created through specific messaging (e.g., 'limited-time offer,' 'sale ends soon') rather than the animation itself. The animation primarily serves to attract attention and engage, not to create immediate pressure.

Question 4

What are the two key factors that determine the best resolution for web banners?

Accepted Answer

Pixels per inch and original image size.

Answer

The best resolution for web banners is determined by the interplay of pixels per inch (PPI) and the original image size. PPI dictates the density of pixels, affecting clarity and sharpness, while the original image size ensures that the banner can be scaled without significant loss of quality. These factors are crucial for maintaining visual fidelity and optimizing file size for efficient web display.

Question 5

When designing digital web banners, what is the minimum PPI suggested for a small to medium-sized graphic?

Accepted Answer

100-125 PPI

Answer

For digital web banners, a minimum PPI (Pixels Per Inch) of 100-125 is suggested to ensure optimal clarity and sharpness. While 72 PPI is a common web standard, a slightly higher resolution within this range helps graphics appear crisp on modern high-resolution screens (like Retina displays) without unnecessarily increasing file size. This balance ensures good visual quality across various devices.

Web Banners Practice Test

Web Banners Practice Test

Free WEB Banner MCQ Question and Answers