Free Web Analytics for Social Media Question and Answers

Question 1

When monitoring your social media performance with Google Analytics, these three variables are required:

Accepted Answer

All of the above

Answer

When monitoring social media performance with Google Analytics, all three variables—Medium, Source, and Campaign—are essential. These UTM parameters allow you to categorize traffic (medium), identify the specific social platform (source), and differentiate between various social media initiatives (campaigns). Using all of them provides granular insights into the effectiveness of your social media marketing efforts.

Question 2

One technique to determine if site visitors are clicking social media buttons on your site is by _____.

Accepted Answer

Event tracking

Answer

Event tracking is an effective technique to determine if site visitors are clicking social media buttons on your site. Unlike standard page views, event tracking allows you to define and measure specific user interactions, such as button clicks, video plays, or form submissions. By setting up events for social media button clicks, you can gain valuable insights into user engagement with these features.

Question 3

On Google Analytics, social interactions cannot be automatically tracked except?

Accepted Answer

Google+

Answer

Historically, Google Analytics had native integration with Google+, allowing for some automatic tracking of social interactions on that platform. For other major social media platforms like Facebook, LinkedIn, or Twitter, custom event tracking or specific third-party integrations are typically required to capture social interactions within Google Analytics.

Question 4

Only if the conversion is tracked through ______, you measure social conversions on Google Analytics?

Accepted Answer

All of the above

Answer

To comprehensively measure social conversions on Google Analytics, you need to track them through campaign tracking, referral tracking, and event tracking. Campaign tracking (using UTM parameters) links conversions to specific social initiatives, referral tracking identifies the social platform as the source, and event tracking captures specific social interactions leading to conversion. All these methods combined provide a complete picture.

Question 5

What is the overall number of visitors to the website within a specific time period?

Accepted Answer

Unique Visitors

Answer

Unique Visitors represents the overall number of distinct individuals who visited a website within a specified time period. Unlike page views, which count every page loaded, or sessions, which count each visit, unique visitors aim to count each person only once, regardless of how many times they visited or how many pages they viewed during that period.

Web Analytics Practice Test

Web Analytics Practice Test

Free Web Analytics for Social Media Question and Answers