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Why are cryptocurrency project Initial Coin Offerings (ICOs) often accompanied by the publication of a white paper?
To document the project's code
To establish the project's purpose and roadmap
To anonymous Satoshi Nakamoto
To entice investors and users
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How have new industries used white papers?
They dive into relevant topics, such as cloud security, hybrid clouds, and the economic benefits of adopting cloud computing.
They are used to promote a new product
They are no longer used
They are only used by small businesses
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Every whitepaper should contain which of the following four key parts?
Objective, Scope, timetable, and Deliverables
Introduction, Problem, Solution, and Conclusion
Problem, Solution, Features, and Benefits
Executive Summary, Product, Market, and Customers
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What is the key difference between a whitepaper and a product pitch?
A whitepaper is typically longer than a product pitch.
A whitepaper is technical, while a product pitch is typically written to be more aggressive.
A whitepaper is informational, while a product pitch is typically written in a more aggressive and artificial tone.
A whitepaper is a sales pitch, while a product pitch is typically written to be more informational.
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How do white papers differ from other marketing materials?
White papers are less formal than other marketing materials.
White papers are shorter than other marketing materials.
White papers present research findings, while other marketing materials present an organization's philosophy.
White papers use more visual aids than other marketing materials.
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White papers are commonly at least _____ words in length.
2,500
1,000
3,000
2,000
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How can you best convince the reader that your product or service is the solution to their problem?
By directly addressing the reader's concerns.
By listing the pros and cons of your product or service.
By being brief and to the point.
By being as descriptive as possible when describing the solution.
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