Explanation:
The primary distinction between social media and conventional media is that the former allows for two-way communication while the latter only permits one. Mass media are several types of mass communication. Before the development of digital media, there were numerous mass communication methods called "traditional media."
Explanation:
Advertisers use information gathered on the user through social media channels to target a specific audience that is interested in a product or service. Both demographic and behavioral variables are included in this data.
