Marketing Cloud Software

FREE Salesforce Marketing Cloud Administrator Question and Answers

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Northern Trail Outfitters wishes to sync Contact data from Salesforce CRM using synchronized data sources. To lessen the quantity of data transferred, they only want to sync the records they are able to send.
What are the two filtering options available for the Contact synchronized object configuration?

Please select 2 correct answers

Correct! Wrong!

Correct answer:
Choose every record that has an email address.
and
Choose every record that is active in All Subscribers.

Which two data structures could be set up to show up in the Subscription Center right out of the box? Select two answers.

Please select 2 correct answers

Correct! Wrong!

Explanation:
You may control the types of emails or SMS messages users get using Publication Lists in Marketing Cloud. For instance, you can link an email newsletter sent to a matching publishing list to indicate the kind of content it contains.

In Marketing Cloud Email Studio, lists are the default method of data storage. Using lists, which represent a collection of customers and offer a straightforward technique for audience segmentation, you can establish various criteria for your clients. The customer's location in a given list is stored using these attributes.

The Northern Trails Outfitters Marketing Cloud administrator wants to use Advertising Studio to create an audience that resembles their most valuable clients.

Which network(s) directly support Advertising Studio lookalike audiences?

Correct! Wrong!

Correct answer:
Facebook and Twitter

In Marketing Cloud, Northern Trail Outfitters wants a data structure that will keep them from tripling or even tripping over duplicate records.

When using the same account for both the MobilePush and Email channels, how should the data model's unique identity be set up?

Correct! Wrong!

Correct answer:
Control the Contact Key values strategically and use it to connect records from different channels.

The marketing team requests a Marketing Cloud admin to make sure emails include a default Header and Footer.

Where may this be created under Setup?

Correct! Wrong!

Explanation:
Settings for a Marketing Cloud account Account administrators have access to the Account Settings workspace's configuration data. You have the ability to edit important account information for both you and your users in this workspace.

When sending emails from Email Studio, a Marketing Cloud administrator wishes to make sure the subject line does not contain the [PREVIEW] testing prefix.

How can the administrator stop the prefix from being deployed in live sends?

Correct! Wrong!

Correct answer:
Add [PREVIEW] to the subject line validation list

In order to prevent the exploitation of consumer data, Northern Trail Outfitters' governance team provided them with a list of requirements. Users of the Marketing Cloud should still be able to view data inside the system, but they should not be able to export data without the governance team's permission.

What feature would make it possible to meet this requirement?

Correct! Wrong!

Explanation:
A list of authorized or "safe" senders that you have added to your security systems is known as an email allowlist. They are typically identified by an email header, hostname, or IP address.

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