The MCA program assesses foundational knowledge of marketing automation, helping individuals learn the basics of campaign management, lead generation, and email marketing with Marketo Engage.
MCA candidates should understand how to use Marketo Engage for lead generation and management, which is a core skill assessed in the program.
The MCA assessment covers foundational skills, such as tracking deliverability metrics, implementing A/B testing, and managing email marketing campaigns effectively within Marketo.
MCA candidates should demonstrate the ability to set up and execute basic marketing campaigns in Marketo, a critical skill for those new to marketing automation.
The MCA program evaluates a candidate’s ability to analyze campaign performance using Marketo’s reporting tools, which helps measure the success of marketing initiatives and ROI.
