While marketing activities encompass a broader set of functions beyond individual sales interactions, salespeople do fulfill micro-marketing roles by directly engaging with customers, promoting products or services, and providing valuable market insights. Their efforts contribute to achieving sales targets, building customer relationships, and creating a positive brand image at the individual level.
Salespersons can be categorized into different types based on their roles and responsibilities within the sales process.
Support personnel are typically not directly involved in promoting the sale of business-to-customer (B2C) products. Support personnel generally provide assistance and support to the sales team, but their primary focus is on internal operations and customer support rather than direct sales activities.
Order getters, or sales representatives, play a crucial role in driving the growth of a company by obtaining orders from new customers and increasing sales from existing customers.
The goals of selling typically include finding new prospects and keeping existing customers satisfied.
Order takers typically handle tasks such as arranging product displays, restocking products, answering phone calls, and taking orders.
Providing customer service is indeed an important step in the creative selling process carried out by order getters or sales representatives.
