Marketing Strategy Q&A

Which of the following consumer traits are referred to as psychographic?

Self controlled heavy user, magazine reader, and pragmatic

Self confident, decisive, 18-34, lives in county A

Energetic, courteous, cooperative, male

Not anxious, influential, polite, fun

Correct! Wrong!

Explanation:
The qualitative methodology known as psychographics is used to research consumers based on their psychological qualities and features, such as values, desires, objectives, interests, and lifestyle preferences. Understanding the consumer's emotions and values will help you advertise more effectively, according to psychographics in marketing.

The number of exposures required to generate the intended advertising effect is known as the effective frequency (e.g., brand awareness, etc.)

False

True

Correct! Wrong!

When a creative plan demands for a specific type of media, like one that renders advertisements in high-fidelity color, the cost or waste is sometimes overlooked in favor of fulfilling the goal.

False

True

Correct! Wrong!

What conclusions can be drawn from data on competitive spending?

Size of budget

Weight by market

Target audience

All of the above

Correct! Wrong!

Gross rating points (GRPs) are determined by multiplying

Reach times frequency

CPM times price

HUTs times share

None of the above

Correct! Wrong!

The absence of vehicle audience data for media like network television and consumer magazines is one of the biggest issues that media planners today are dealing with.

False

True

Correct! Wrong!

Inverse relationships exist between reach and frequency.

False

True

Correct! Wrong!

FREE Marketing Strategy Question and Answers

Which of the following consumer traits are referred to as psychographic?

The number of exposures required to generate the intended advertising effect is known as the effective frequency (e.g., brand awareness, etc.)

When a creative plan demands for a specific type of media, like one that renders advertisements in high-fidelity color, the cost or waste is sometimes overlooked in favor of fulfilling the goal.

What conclusions can be drawn from data on competitive spending?

Gross rating points (GRPs) are determined by multiplying

The absence of vehicle audience data for media like network television and consumer magazines is one of the biggest issues that media planners today are dealing with.

Inverse relationships exist between reach and frequency.

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