Local SEO for Beginners: Get Answers for Free

Included in the marketing funnel are:

Awareness, intent, conversion, purchase

Awareness, intent, consideration, purchase

Discovery, consideration, conversion, retention

Discovery, intent, evaluation, retention

Correct! Wrong!

Content marketing serves the marketing funnel's four stages: discovery, consideration, conversion, and retention.

These can affect CTR and move organic results further down the page.

Ads

Featured snippets

Images

All of the above

Correct! Wrong!

The SERPs' presentation of organic results is influenced by ads, highlighted snippets, and pictures, which may have an impact on organic CTR.

301 redirects send along link equity, correct or incorrect.

TRUE

FALSE

Correct! Wrong!

Google claims that 301 redirects save their link equity.

What DOESN'T a content audit serve in terms of SEO?

Finding the strongest pages on a domain

Finding content gap opportunities

Finding content that serves an HTTP status code error

Finding content that needs to be updated and made more current

Correct! Wrong!

Finding pages producing status code problems is not one of the numerous objectives and desirable results of a content audit; it is the job of a site audit.

Which of the following is NOT a positive local search ranking factor? *

Move the Google Maps place marker so that your brick-and-mortar store appears to be in the city center.

Taking the homepage content from the competitor who ranks first in the local pack for your top keyword and pasting it onto your own.

Having a physical address in the city where you are looking.

Assuring that your website's NAP has been hidden in Flash so that it cannot be crawled.

Correct! Wrong!

It is unusual for a service area business (SAB) in a competitive niche to achieve local pack rankings for service cities where the business has no physical presence.

True

False

Correct! Wrong!

Google no longer supports which of the following?

Geo Sitemaps

Schema

KML Files

Correct! Wrong!

Businesses with multiple partners may be eligible for multiple Google+ Local pages.

True

False

Correct! Wrong!

Describe 10x material.

Content that has been on the Internet for over 10 years.

Content that includes the 10 most important SEO factors, such as on-page optimization and link building.

Content that includes the fundamental 10 core marketing practices all big brands use.

Content that is 10 times better than the highest ranking result for a given keyword or topic.

Correct! Wrong!

Ten times more valuable than the top search result for a term or topic is 10x content.

In order to identify problems with the user experience, Core Web Vitals creates a statistic for:

Page loading performance

Visual stability of a page from a user’s perspective

Ease of interaction

All of the above

Correct! Wrong!

Google's Core Web Vitals are a collection of standardized metrics that show developers how people interact with a website.

Which of these considerations is crucial when evaluating the effectiveness of a new link?

All of the above

It can take time for a new, valuable link to trigger an increase in SERP rank

Links from sites with low Domain Authority will have no effect on SERP rankings

Sites that are already on the first page of search results will increase in rank more easily

Correct! Wrong!

New, valuable links may take some time to have an effect on your rankings.

Which of the following statements about Google reviews for local businesses is false?

Customers must currently have a Google+ account in order to leave a Google-based review.

It's possible that reviews will be filtered out based on how frequently they appear.

The business owner should record reviews in writing and then post them to the company's Google+ account.

Customers should publish their own reviews.

Correct! Wrong!

Describe Apple Maps.

An app for in-store shopping

A product Apple stopped selling in December 2013

A tool with a user-friendly interface for adding and editing businesses in Apple Maps

A list of business sectors that Apple supports

Correct! Wrong!

This does not fall under the new Google Core Web Vitals:

Cumulative layout shift

Site speed

Largest contentful paint

First input delay

Correct! Wrong!

Google's Core Web Vitals include the most substantial content, the earliest input latency, and cumulative layout shift; site speed is not included.

Which of the following techniques for website optimization would you advise clients to avoid? *

Writing blogs about their profession

Placing numerous call tracking numbers in crawlable text on various website pages.

Creating a special page for each distinct service offered on the website.

Creating a special webpage for each physical office on the website.

Correct! Wrong!

To set S.M.A.R.T. goals is a recommended practice in goal-setting. The A represents:

Authentic

Achievable

Accountable

Affordable

Correct! Wrong!

Your goals should always be achievable.

FREE Local SEO for Beginners Questions and Answers

Included in the marketing funnel are:

These can affect CTR and move organic results further down the page.

301 redirects send along link equity, correct or incorrect.

What DOESN'T a content audit serve in terms of SEO?

Which of the following is NOT a positive local search ranking factor? *

It is unusual for a service area business (SAB) in a competitive niche to achieve local pack rankings for service cities where the business has no physical presence.

Google no longer supports which of the following?

Businesses with multiple partners may be eligible for multiple Google+ Local pages.

Describe 10x material.

In order to identify problems with the user experience, Core Web Vitals creates a statistic for:

Which of these considerations is crucial when evaluating the effectiveness of a new link?

Which of the following statements about Google reviews for local businesses is false?

Describe Apple Maps.

This does not fall under the new Google Core Web Vitals:

Which of the following techniques for website optimization would you advise clients to avoid? *

To set S.M.A.R.T. goals is a recommended practice in goal-setting. The A represents:

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