Local SEO for Beginners: Get Answers for Free

Which of the following statements about Google reviews for local businesses is false?

It's possible that reviews will be filtered out based on how frequently they appear.

Customers should publish their own reviews.

The business owner should record reviews in writing and then post them to the company's Google+ account.

Customers must currently have a Google+ account in order to leave a Google-based review.

Correct! Wrong!

Businesses with multiple partners may be eligible for multiple Google+ Local pages.

True

False

Correct! Wrong!

Which of the following is NOT a positive local search ranking factor? *

Taking the homepage content from the competitor who ranks first in the local pack for your top keyword and pasting it onto your own.

Having a physical address in the city where you are looking.

Assuring that your website's NAP has been hidden in Flash so that it cannot be crawled.

Move the Google Maps place marker so that your brick-and-mortar store appears to be in the city center.

Correct! Wrong!

It is unusual for a service area business (SAB) in a competitive niche to achieve local pack rankings for service cities where the business has no physical presence.

True

False

Correct! Wrong!

Google no longer supports which of the following?

Schema

KML Files

Geo Sitemaps

Correct! Wrong!

Describe Apple Maps.

A list of business sectors that Apple supports

An app for in-store shopping

A tool with a user-friendly interface for adding and editing businesses in Apple Maps

A product Apple stopped selling in December 2013

Correct! Wrong!

Which of the following techniques for website optimization would you advise clients to avoid? *

Writing blogs about their profession

Creating a special webpage for each physical office on the website.

Creating a special page for each distinct service offered on the website.

Placing numerous call tracking numbers in crawlable text on various website pages.

Correct! Wrong!

This does not fall under the new Google Core Web Vitals:

Largest contentful paint

Site speed

First input delay

Cumulative layout shift

Correct! Wrong!

Google's Core Web Vitals include the most substantial content, the earliest input latency, and cumulative layout shift; site speed is not included.

Describe 10x material.

Content that is 10 times better than the highest ranking result for a given keyword or topic.

Content that includes the fundamental 10 core marketing practices all big brands use.

Content that includes the 10 most important SEO factors, such as on-page optimization and link building.

Content that has been on the Internet for over 10 years.

Correct! Wrong!

Ten times more valuable than the top search result for a term or topic is 10x content.

To set S.M.A.R.T. goals is a recommended practice in goal-setting. The A represents:

Accountable

Authentic

Affordable

Achievable

Correct! Wrong!

Your goals should always be achievable.

These can affect CTR and move organic results further down the page.

Ads

Featured snippets

Images

All of the above

Correct! Wrong!

The SERPs' presentation of organic results is influenced by ads, highlighted snippets, and pictures, which may have an impact on organic CTR.

Which of these considerations is crucial when evaluating the effectiveness of a new link?

Sites that are already on the first page of search results will increase in rank more easily

Links from sites with low Domain Authority will have no effect on SERP rankings

It can take time for a new, valuable link to trigger an increase in SERP rank

All of the above

Correct! Wrong!

New, valuable links may take some time to have an effect on your rankings.

301 redirects send along link equity, correct or incorrect.

TRUE

FALSE

Correct! Wrong!

Google claims that 301 redirects save their link equity.

In order to identify problems with the user experience, Core Web Vitals creates a statistic for:

Page loading performance

Ease of interaction

Visual stability of a page from a user’s perspective

All of the above

Correct! Wrong!

Google's Core Web Vitals are a collection of standardized metrics that show developers how people interact with a website.

Included in the marketing funnel are:

Discovery, intent, evaluation, retention

Awareness, intent, consideration, purchase

Discovery, consideration, conversion, retention

Awareness, intent, conversion, purchase

Correct! Wrong!

Content marketing serves the marketing funnel's four stages: discovery, consideration, conversion, and retention.

What DOESN'T a content audit serve in terms of SEO?

Finding content that needs to be updated and made more current

Finding the strongest pages on a domain

Finding content that serves an HTTP status code error

Finding content gap opportunities

Correct! Wrong!

Finding pages producing status code problems is not one of the numerous objectives and desirable results of a content audit; it is the job of a site audit.

FREE Local SEO for Beginners Questions and Answers

Which of the following statements about Google reviews for local businesses is false?

Businesses with multiple partners may be eligible for multiple Google+ Local pages.

Which of the following is NOT a positive local search ranking factor? *

It is unusual for a service area business (SAB) in a competitive niche to achieve local pack rankings for service cities where the business has no physical presence.

Google no longer supports which of the following?

Describe Apple Maps.

Which of the following techniques for website optimization would you advise clients to avoid? *

This does not fall under the new Google Core Web Vitals:

Describe 10x material.

To set S.M.A.R.T. goals is a recommended practice in goal-setting. The A represents:

These can affect CTR and move organic results further down the page.

Which of these considerations is crucial when evaluating the effectiveness of a new link?

301 redirects send along link equity, correct or incorrect.

In order to identify problems with the user experience, Core Web Vitals creates a statistic for:

Included in the marketing funnel are:

What DOESN'T a content audit serve in terms of SEO?

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