Local SEO for Beginners: Get Answers for Free

Which of the following statements about Google reviews for local businesses is false?

Customers must currently have a Google+ account in order to leave a Google-based review.

The business owner should record reviews in writing and then post them to the company's Google+ account.

It's possible that reviews will be filtered out based on how frequently they appear.

Customers should publish their own reviews.

Correct! Wrong!

Businesses with multiple partners may be eligible for multiple Google+ Local pages.

False

True

Correct! Wrong!

Describe 10x material.

Content that has been on the Internet for over 10 years.

Content that includes the fundamental 10 core marketing practices all big brands use.

Content that includes the 10 most important SEO factors, such as on-page optimization and link building.

Content that is 10 times better than the highest ranking result for a given keyword or topic.

Correct! Wrong!

Ten times more valuable than the top search result for a term or topic is 10x content.

301 redirects send along link equity, correct or incorrect.

TRUE

FALSE

Correct! Wrong!

Google claims that 301 redirects save their link equity.

Describe Apple Maps.

A product Apple stopped selling in December 2013

A tool with a user-friendly interface for adding and editing businesses in Apple Maps

A list of business sectors that Apple supports

An app for in-store shopping

Correct! Wrong!

Which of these considerations is crucial when evaluating the effectiveness of a new link?

Links from sites with low Domain Authority will have no effect on SERP rankings

All of the above

It can take time for a new, valuable link to trigger an increase in SERP rank

Sites that are already on the first page of search results will increase in rank more easily

Correct! Wrong!

New, valuable links may take some time to have an effect on your rankings.

In order to identify problems with the user experience, Core Web Vitals creates a statistic for:

Page loading performance

Visual stability of a page from a user’s perspective

Ease of interaction

All of the above

Correct! Wrong!

Google's Core Web Vitals are a collection of standardized metrics that show developers how people interact with a website.

It is unusual for a service area business (SAB) in a competitive niche to achieve local pack rankings for service cities where the business has no physical presence.

False

True

Correct! Wrong!

Which of the following techniques for website optimization would you advise clients to avoid? *

Placing numerous call tracking numbers in crawlable text on various website pages.

Creating a special page for each distinct service offered on the website.

Creating a special webpage for each physical office on the website.

Writing blogs about their profession

Correct! Wrong!

Google no longer supports which of the following?

Geo Sitemaps

Schema

KML Files

Correct! Wrong!

What DOESN'T a content audit serve in terms of SEO?

Finding content that serves an HTTP status code error

Finding content that needs to be updated and made more current

Finding the strongest pages on a domain

Finding content gap opportunities

Correct! Wrong!

Finding pages producing status code problems is not one of the numerous objectives and desirable results of a content audit; it is the job of a site audit.

These can affect CTR and move organic results further down the page.

Featured snippets

All of the above

Ads

Images

Correct! Wrong!

The SERPs' presentation of organic results is influenced by ads, highlighted snippets, and pictures, which may have an impact on organic CTR.

This does not fall under the new Google Core Web Vitals:

Largest contentful paint

Site speed

Cumulative layout shift

First input delay

Correct! Wrong!

Google's Core Web Vitals include the most substantial content, the earliest input latency, and cumulative layout shift; site speed is not included.

Included in the marketing funnel are:

Awareness, intent, conversion, purchase

Discovery, consideration, conversion, retention

Awareness, intent, consideration, purchase

Discovery, intent, evaluation, retention

Correct! Wrong!

Content marketing serves the marketing funnel's four stages: discovery, consideration, conversion, and retention.

Which of the following is NOT a positive local search ranking factor? *

Move the Google Maps place marker so that your brick-and-mortar store appears to be in the city center.

Having a physical address in the city where you are looking.

Assuring that your website's NAP has been hidden in Flash so that it cannot be crawled.

Taking the homepage content from the competitor who ranks first in the local pack for your top keyword and pasting it onto your own.

Correct! Wrong!

To set S.M.A.R.T. goals is a recommended practice in goal-setting. The A represents:

Accountable

Authentic

Achievable

Affordable

Correct! Wrong!

Your goals should always be achievable.

FREE Local SEO for Beginners Questions and Answers

Which of the following statements about Google reviews for local businesses is false?

Businesses with multiple partners may be eligible for multiple Google+ Local pages.

Describe 10x material.

301 redirects send along link equity, correct or incorrect.

Describe Apple Maps.

Which of these considerations is crucial when evaluating the effectiveness of a new link?

In order to identify problems with the user experience, Core Web Vitals creates a statistic for:

It is unusual for a service area business (SAB) in a competitive niche to achieve local pack rankings for service cities where the business has no physical presence.

Which of the following techniques for website optimization would you advise clients to avoid? *

Google no longer supports which of the following?

What DOESN'T a content audit serve in terms of SEO?

These can affect CTR and move organic results further down the page.

This does not fall under the new Google Core Web Vitals:

Included in the marketing funnel are:

Which of the following is NOT a positive local search ranking factor? *

To set S.M.A.R.T. goals is a recommended practice in goal-setting. The A represents:

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