FREE Local SEO Expert Questions and Answers

Question 1

Examples of "Sold here", "In stock", "Provides", and "Menu highlight"

Accepted Answer

Justifications

Answer

In the context of local search and Google Business Profiles, 'Justifications' are snippets of information Google uses to explain why a business is relevant to a user's search query. These phrases, like 'Sold here' or 'Menu highlight,' are pulled from various sources such as the business's website, reviews, or Google Business Profile attributes, and appear in local pack results or knowledge panels to provide immediate context.

Question 2

Which of the following is a Moz score that forecasts a page's position on search engine result pages (SERPs)?

Accepted Answer

Page Authority

Answer

Page Authority (PA) is a Moz metric that predicts how well a specific page will rank on search engine result pages. It's scored on a 1-100 logarithmic scale and is based on various linking root domains and other factors. In contrast, Domain Authority (DA) predicts the ranking strength of an entire domain or subdomain.

Question 3

The ____ upgrade, which took place in August 2018 and significantly impacted sites in the ____ vertical, was a change to the Google core algorithm.

Accepted Answer

Medic / health & wellness

Answer

The 'Medic Update' was a major Google core algorithm update in August 2018. It primarily impacted websites in the health, medical, and wellness industries, leading to significant ranking fluctuations for sites dealing with 'Your Money Your Life' (YMYL) content. This update underscored the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) for sensitive topics.

Question 4

When someone does this sort of search, they frequently require expertise, such as the size of a queen mattress or rosebush maintenance instructions.

Accepted Answer

Informational

Answer

An informational search query is performed when a user is looking for information or answers to a specific question, rather than intending to make a purchase or visit a particular website. Examples like 'size of a queen mattress' or 'rosebush maintenance' clearly indicate a desire to learn or understand something. These searches often lead to blog posts, guides, or educational content.

Question 5

True or false: Google's ranking algorithm does not take link equity into account, and the order of search results is unaffected.

Accepted Answer

FALSE

Answer

This statement is false. Link equity (also known as 'link juice' or 'ranking power') is a fundamental factor in Google's ranking algorithms. Links from authoritative and relevant websites pass value to the linked page, significantly influencing its position in search results. Google explicitly states that backlinks are a key ranking signal.

Local SEO Practice Test

Local SEO Practice Test

FREE Local SEO Expert Questions and Answers