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FREE Introduction to Marketing Automation Questions and Answers
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What can happen when email marketing is used for marketing automation?
Fewer interactions
Fewer clicks
A more personal connection with customers
A disjointed experience
More leads generated
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Wrong!
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What is marketing automation supposed to do without?
Hand-off procedures
Improve customer experience
Automated decision making
Automated email sequences
Integration with CRM systems
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Wrong!
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Marketing automation has become more prevalent and scalable for what?
Small and mid-sized businesses
Large businesses
B2B marketing
Online retailers
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What features allow marketers to deliver results that prove ROI?
Marketing automation
Effective customer targeting
Personalization
Data-driven insights
Comprehensive measurement
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Marketing automation allows for a more personalized experience for who?
Management
Customers
Vendors
Employees
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Marketing automation is defined in what way?
Enhancing customer relationships through the use of marketing automation
Automating the process of acquiring new customers
Streamlining, automating, and measuring marketing tasks and workflows
Enhancing customer relationships through the use of automated marketing processes
Managing and keeping track of the marketing mix to ensure its effectiveness
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What does marketing automation deliver as main benefits to your business?
Increased efficiency
Improved efficiency
Reduced costs
Personalized workflows
Automated reporting
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