Free IAB Digital Media Sales Questions and Answers

Question 1

What is a primary goal of digital media sales?

Accepted Answer

To generate revenue through the sale of digital advertising space

Answer

The primary goal of digital media sales is to generate revenue by selling digital advertising space to advertisers.

Question 2

What does CPM stand for in digital media sales?

Accepted Answer

Cost Per Thousand impressions

Answer

CPM stands for Cost Per Thousand impressions, a common metric used in digital advertising to price the cost of a thousand ad impressions.

Question 3

Which of the following is a key metric used to measure the success of a digital ad campaign?

Accepted Answer

Click-Through Rate (CTR)

Answer

Click-Through Rate (CTR) is a key metric that measures how often people click on an ad after seeing it.

Question 4

What is programmatic advertising?

Accepted Answer

Automated buying and selling of online advertising

Answer

Programmatic advertising refers to the automated buying and selling of online ad space using technology.

Question 5

What is a benefit of using data analytics in digital media sales?

Accepted Answer

Personalizing ad content to target specific audiences

Answer

Data analytics can help personalize ad content, making it more relevant to specific audiences and improving campaign effectiveness.

IAB - Interactive Advertising Bureau Practice Test