Acting in the best interest of the client is the core principle that governs all professional conduct under FASEA standards.
Recommending financial products without proper research violates the professional conduct requirement to provide suitable advice.
Financial advisers must disclose and manage any conflicts of interest to prioritize their clients' interests over their own.
Transparency ensures clients are fully informed about fees, services, and potential conflicts of interest, fostering trust.
Providing objective advice ensures that financial recommendations are free from personal bias and serve the client's best interests.
Maintaining confidentiality protects client information from unauthorized access and ensures trust in the adviser-client relationship.
