Explanation:
Deliverability is the term for it. Up to 20% of emails are not delivered, according to email marketing organizations in the deliverability industry. Deliverability is a real problem that can be solved. This can result from a variety of factors, including list hygiene and sender reputation.
Explanation:
It is known as phishing. There are steps you may do to assist prevent the servers at your business from being taken over, such as avoiding open relay servers and servers with a bad reputation.
Explanation:
An example of this is a hard bounce. These might occur for valid reasons, such as graduation or a change in the name of a company, therefore they are a constant in email marketing. Of course, stop sending to that email address right once if you don't want your sender's reputation to suffer. Be proactive by enabling people to change their own email addresses as well.
Explanation:
The top half of the front page, or the portion that is visible above where the newspaper is folded, is referred to as the fold in the newspaper industry. Important: In email messages, put your offer above the fold.
Explanation:
Unwanted messages sent repeatedly over email are referred to as spam, junk email, or just emails (spamming). The term was inspired by a Monty Python skit in which the term for a tinned pork product was Spam is pervasive, inevitable, and monotonous.
Explanation:
It's accurate, and acting on it is definitely worthwhile.
Explanation:
A "double" opt-in requires a second step, typically a confirmation. This often takes the form of sending a confirmation email to the recipient's inbox and asking them to click a link in it to double-check. Although it is not essential, double opt-in is the ideal form of authorization.
