FREE Display Advertising Specs Question and Answers

Question 1

The maximum number of characters for a sponsored link.

Accepted Answer

50

Answer

Sponsored links, often seen in search engine results or content recommendations, have strict character limits to ensure conciseness and readability. A limit of 50 characters for the display URL or title is common across various advertising platforms, forcing advertisers to be direct and impactful with their messaging. This helps maintain a clean and uncluttered user experience.

Question 2

Is it possible to animate the backtile?

Accepted Answer

No

Answer

The term 'backtile' likely refers to a specific, static background element or a non-interactive ad unit within a particular advertising platform or website design. By its nature, a backtile is typically designed to be a fixed visual component, and therefore, animation is generally not supported or intended for this type of ad placement. This ensures it remains a stable part of the page layout.

Question 3

Banner video advertisements are permitted on bg.com

Accepted Answer

False

Answer

This question refers to a specific website, 'bg.com,' and its advertising policies. The answer 'False' indicates that this particular platform does not allow banner video advertisements. Websites often have specific guidelines regarding ad formats to maintain user experience, page load times, or aesthetic consistency, and some may restrict video within standard banner placements.

Question 4

Where are feature boxes running?

Accepted Answer

Section Fronts (Excluding Classified sections)

Answer

Feature boxes are typically prominent display ad units designed to highlight specific content or promotions. Placing them on 'Section Fronts' (e.g., the main page of a news section like Sports or Business) ensures high visibility to users browsing major content categories. Excluding classified sections suggests these boxes are reserved for premium, editorial-adjacent advertising rather than transactional listings.

Question 5

What is the maximum pre-roll time limit?

Accepted Answer

15 seconds

Answer

Pre-roll ads are short video advertisements that play before the main content video. A common industry standard and best practice for maximum pre-roll ad length is 15 seconds. This duration aims to deliver a message effectively without excessively delaying the user's access to their desired content, balancing advertiser needs with user experience.

Display Advertising Practice Test

Display Advertising Practice Test

FREE Display Advertising Specs Question and Answers