Explanation:
Pat Sullivan and Mike Muhney introduced the ACT approach for customer evaluation in 1986. built on the idea of a digital Rolodex, which for the first time provided a contact management service.
Explanation:
In 2004, SugarCRM became a pioneer in open-source business software. When compared to the price of on-premise applications, this allowed businesses to use CRM far more affordably. Later, SugarCRM introduced a cloud-based version, which is now a common feature in the CRM sector.
Explanation:
CRM that places a strategic emphasis on customers is known as strategic CRM. To create a superior value proposition for the customer, it gathers, separates, and utilizes information about customers and market trends.
Explanation:
To establish a solid relationship with the client, CRM is used. You can effortlessly stay in contact with all of your leads, clients, buyers, and sellers with CRM.
Explanation:
CRM was created in the early 1970s when business units realized it would be wise to adopt a "customer emphatic" mindset rather than a "product emphatic" one. CRM was created as a result of this careful observation.
Explanation:
Data analysis in CRM is crucial since it gives businesses a deeper understanding of their clients, which is necessary to offer specialized services. Using this information also enables business owners to make decisions that enhance their profitability. CRM analytics—also referred to as customer analytics—makes data collecting and analysis simple, efficient, and approachable.
Explanation:
American software developer Pat Sullivan was a co-creator of the contact manager ACT! along with Mike Muhney, his partner. In 1998, the publication Sales & Marketing Management named Sullivan one of the "80 Most Influential People in Sales and Marketing History."
