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(CPRE) Certified Park and Recreation Executive
Free CPRE Marketing and Public Relations Questions and Answers
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Which strategy is most effective for engaging the community in park and recreation programs?
Limiting program information to printed brochures
Conducting outreach through multiple communication channels
Reducing the number of community events
Avoiding feedback from participants
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Effective public relations for a park and recreation department primarily aim to:
Increase the number of internal meetings
Enhance the organization's image and build community relationships
Reduce the number of programs offered
Focus solely on social media presence
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Wrong!
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What is the primary purpose of conducting a SWOT analysis in the context of marketing for park and recreation services?
To allocate financial resources
To identify strengths, weaknesses, opportunities, and threats
To develop new programming options
To schedule facility maintenance
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Wrong!
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Which of the following is a key element of a successful marketing plan for a park and recreation department?
Randomized program schedules
Clear identification of target audiences
Limited advertising channels
Minimal community involvement
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What is an essential component of a public relations campaign for a new community park?
Ignoring local media
Hosting a series of community meetings and events
Restricting information to internal staff
Delaying the campaign until after the park opens
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Wrong!
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