CTA stands for "Call to Action." A call to action is a prompt or directive given to the audience to encourage them to take a specific action. It is commonly used in marketing and advertising to guide potential customers towards the next step in the sales process or to engage with a particular offer or campaign. CTAs are typically presented as buttons, links, or phrases that stand out on a webpage or in an advertisement, and they often use persuasive language to motivate the audience to act, such as "Sign up now," "Buy now," "Learn more," or "Subscribe." The primary goal of a call to action is to drive conversions and lead the audience towards the desired action.
The bounce rate refers to the percentage of website visitors who navigate away from a site after viewing only a single page, without interacting with any other pages on the site. In other words, it represents the number of visitors who "bounce" away from a website without engaging further or exploring additional content.
The purpose of a transactional landing page is to encourage and facilitate a specific transaction or action from the visitor. It is designed with the goal of persuading visitors to complete a specific undertaking, such as making a purchase, filling out a form, subscribing to a service, or downloading a resource.
With your PPC (Pay-Per-Click) AdWords campaign, it is recommended to send your traffic to a targeted landing page. A targeted landing page is specifically designed to align with the content and intent of your PPC ad, providing a seamless and relevant experience for visitors who click on your ads.
An evergreen landing page refers to a landing page that remains relevant and effective throughout the year, regardless of the season or specific time period. Unlike time-sensitive landing pages that are created for specific promotions or events, evergreen landing pages are designed to provide value and generate conversions consistently over an extended period.
