Free Content Marketing Strategy Question and Answers

Question 1

Choose the option that most closely resembles a traditional search and social intersection from the list below.

Accepted Answer

You write something on Facebook, ask a query about the business on Twitter, and then conduct a Google search for it.

Answer

This option best illustrates a traditional search and social intersection because it depicts a user moving from social media engagement (Facebook, Twitter) to an active information-seeking behavior on a search engine (Google). The user's initial social interactions lead them to perform a search, demonstrating how social platforms can drive search queries and vice versa. The other options either remain primarily within social media or involve actions less directly related to information retrieval via search.

Question 2

The following type of keyword is most likely to be entered in a search engine by someone who is considering making a purchase on the internet (searches on Google).

Accepted Answer

Nike Lunarglide for women in black

Answer

A highly specific keyword like 'Nike Lunarglide for women in black' indicates strong purchase intent. Someone using such a detailed phrase is likely past the initial research phase and is looking for a particular product to buy. Broader terms like 'Women's Shoes' or 'List of women's running shoes' suggest earlier stages of research, while 'Top Running shoes for women in Chicago' implies local shopping rather than an online purchase.

Question 3

The #1 reason why content marketing strategy is fantastic is...

Accepted Answer

Thoughtfully creating material for each element of your audience that motivates them to take a specific action

Answer

The primary strength of content marketing lies in its ability to strategically engage specific audience segments with tailored content that motivates them to take a desired action. While generating fresh ideas and expert interviews are crucial for content creation, the ultimate 'fantastic' reason is its effectiveness in driving measurable business outcomes by thoughtfully guiding the audience through the customer journey. This targeted approach ensures content isn't just consumed, but acts as a catalyst for specific actions.

Question 4

Let's imagine you published a blog entry that led to 10,000 in new sales and 5,000 unique visitors to your website. This approach is referred to as content marketing with a specific goal of...

Accepted Answer

Specific Business Outcomes

Answer

The scenario explicitly states that the blog entry led to '10,000 in new sales' and '5,000 unique visitors.' These are direct, measurable results that contribute to the company's financial success and online reach. Therefore, this content marketing approach is clearly aimed at achieving specific, quantifiable business outcomes, demonstrating its effectiveness beyond mere engagement or traffic generation.

Question 5

Before you decide on your content strategy, one of your first steps should be to make sure...

Accepted Answer

You have determined the objectives of your current clients and their shared traits.

Answer

Before developing any content strategy, it is fundamental to understand your target audience – in this case, your current clients – including their objectives, pain points, and shared characteristics. This foundational understanding ensures that the content you create is relevant, valuable, and addresses their needs, making it more likely to resonate and achieve your marketing goals. Without this insight, content might miss its mark, regardless of keywords or editorial calendars.

Marketing Advice Practice Test

Marketing Advice Practice Test

Free Content Marketing Strategy Question and Answers