Explanation:
Identifying your target audience segment and producing material that appeals to that audience segment should be your top priorities when developing your content strategy. Your objective should be to produce material that motivates readers to take action, such as subscribing to your newsletter, purchasing your product, or engaging in any other behavior that moves them closer to your desired business result.
Explanation:
Your social media material should be a tool for bringing in new people to your website, keeping them interested with meaningful and pertinent content, and ultimately motivating them to take action. Taking action could be as simple as like your Facebook business page or as involved as subscribing to your newsletter or buying your goods
Explanation:
The more focused kind of keyword search suggests that the searcher is rather far along in the purchasing process. Keep in mind that when users know the kind of thing they want to purchase, they can use more precise keywords, comparison keywords, and research type keywords.
Explanation:
There are many client interactions with social content, therefore as a content strategy, it is imperative that you cover all the bases.
Explanation:
Lee Odden advised using social monitoring tools that allow you to drill down into themes when you ran out of ideas. You can get ideas from those themes on what people are looking for and what the trendiest subjects and keywords are. Additionally, the interactions you have with your consumers might inspire you to create engaging new material because if one of your customers is having a problem, chances are that many others are as well.
Explanation:
You must first determine the objectives of your current clients and their shared traits. Create your ideal client persona and list their attributes or characteristics if you don't already have any customers. You should include these considerations in your content strategy.
Explanation:
Your content marketing approach should always be centered on particular business results rather than social KPIs such as likes, retweets, and other similar metrics. Even while KPIs might give specific business outcomes a boost in the beginning, your focus should be on the ultimate result when developing your content strategy, which in this case would be specific business outcomes. As Lee Odden noted, too many companies are preoccupied with KPIs rather than specific business results, which is a content marketing sin.
