Google Analytics Study Guide 2026
Everything you need to pass the Google Analytics exam in one place: the exam format, every topic to study, real practice questions with explanations, flashcards, and full-length practice tests. Free, no sign-up needed.
📋 Google Analytics Exam Format at a Glance
70
Questions
90 min
Time Limit
80%
Passing Score
📚 Google Analytics Topics to Study (69)
Certification Exam · 25 cardsCertification Exam Answers · 25 cardsCertification Exam Sample Questions · 25 cardsIndividual Qualification Exam · 25 cardsIndividual Qualification Exam Answers · 25 cardsIndividual Qualification Exam Sheet · 25 cardsIndividual Qualification Questions · 25 cardsIndividual Qualification · 25 cardsIQ Exam Answers · 25 cardsIQ Sample Questions · 25 cardsCertification Exam · 7 cardsCertification Exam · 7 cardsCertification Exam · 7 cardsCertification Exam · 7 cardsCertification Exam Answers · 7 cardsCertification Exam Answers · 7 cardsCertification Exam Answers · 7 cardsCertification Exam Answers · 7 cardsCertification Exam Sample Questions · 7 cardsCertification Exam Sample Questions · 7 cardsCertification Exam Sample Questions · 7 cardsCertification Exam Sample Questions · 7 cardsGA4 Event and Conversion Tracking · 7 cardsGA4 Event and Conversion Tracking · 7 cardsGA4 Event and Conversion Tracking · 7 cardsGA4 Event and Conversion Tracking · 7 cardsGA4 Explorations and Custom Reports · 7 cardsGA4 Explorations and Custom Reports · 7 cardsGA4 Explorations and Custom Reports · 7 cardsGA4 Reporting and Attribution · 7 cards
✍️ Sample Google Analytics Questions & Answers
1. Which GA4 setting helps exclude internal traffic from reports?
✓ Define internal traffic via IP rules and create a data filter
You define internal traffic by IP and apply a data filter to exclude it from reporting.
2. How many data streams can you add to a single GA4 property?
✓ Up to 50
A GA4 property supports up to 50 data streams, allowing you to track multiple platforms under one property.
3. What must you configure to send GA4 conversions to Google Ads for bidding?
✓ An account link between GA4 and Google Ads
Linking the GA4 property to Google Ads enables importing conversions for bidding.
4. What defines an 'engaged session' in GA4 by default?
✓ A session lasting 10+ seconds, with a conversion, or 2+ pageviews
An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two pageviews.
5. What does the 'New Users' metric count?
✓ Users interacting with your site for the first time in the date range
New Users counts first-time visitors identified by a new client ID.
6. In Google Analytics 4, what is the default session timeout duration?
✓ 30 minutes
GA4 ends a session after 30 minutes of user inactivity by default.
🎯 Free Google Analytics Practice Tests
Certification Exam Answers · 25 questionsIQ Sample Questions · 25 questionsIndividual Qualification Exam Answers · 25 questionsIndividual Qualification Exam Sheet · 25 questionsIndividual Qualification Exam · 25 questionsIndividual Qualification Questions · 25 questionsIndividual Qualification · 25 questionsCertification Exam · 25 questionsCertification Exam Sample Questions · 25 questionsIQ Exam Answers · 25 questions
📖 Google Analytics Guides & Articles
- Google Analytics Not Working? Complete 2026 Troubleshooting Guide
- Google Analytics Exclude IP: Complete 2026 Guide to Filtering Internal Traffic in GA4
- Block Google Analytics: How to Opt Out, Filter Traffic & Understand GA4 Updates in 2026
- Google Analytics Campaign Tracking: The Complete 2026 Guide to UTM Parameters, GA4 Reports, and Certification
- Google Analytics 4 Free Pricing 2025: What's Included, What's Not, and Every Update You Need to Know
- Conversion Tracking Google Analytics: Complete 2026 Guide to GA4 Setup, Goals, and Certification
- Google Analytics and Etsy: Complete 2026 Guide to Tracking, GA4 Updates, and Certification
- Google Analytics Traffic Sources: The Complete 2026 Guide to GA4 Channels, Updates & Certification
Your Google Analytics Study Path
1. Learn with Flashcards → 2. Drill Practice Tests → 3. Take the Full Exam Simulation