Google Analytics IQ Exam Answers

Question 1

By default, which of these is NOT considered a “source” in Google Analytics?

Accepted Answer

Email

Answer

Google

Answer

(direct)

Answer

com

Question 2

What are the four scope levels available for dimensions and metrics in Google Analytics?

Accepted Answer

Hit-level, session-level, product-level, or user-level scope

Answer

Location-level, duration-level, product-level, or user-level scope

Answer

Event-level, session-level, transaction-level, or user-level scope

Answer

Event-level, duration-level, transaction-level, or user-level scope

Question 3

By default, when does an Analytics session expire?

Accepted Answer

When a user is inactive on your website for more than 30 minutes

Answer

When a user opens another browser window

Answer

At noon every day

Answer

After 30 minutes, regardless of user activity on your website

Question 4

What is a “metric” in Google Analytics?

Accepted Answer

The numbers in a data set often paired with dimensions.

Answer

The dates in your date range.

Answer

A dimension that can help you analyze site performance.

Answer

A segment of data separated out in a report for comparison.

Question 5

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Accepted Answer

Filter 1: include Brazil or Argentina

Answer

Filter 1: exclude Peru or Bolivia

Answer

Filter 1: include Brazil > Filter 2: include Argentina

Answer

Filter 1: include Argentina > Filter 2: include Brazil

Question 6

Which of these would prevent data from appearing in a Custom Report?

Accepted Answer

You haven’t shared that Custom report with users in the same view

Answer

You’ve applied a filter that filters out all of your data

Answer

You’ve applied too many dimensions to the Custom Report

Answer

You’ve applied too many metrics to the Custom Report

Question 7

Which campaign parameter is NOT standard in Google Analytics?

Accepted Answer

utm_adgroup

Answer

utm_source

Answer

utm_content

Answer

utm_campaign

Question 8

If a filter excludes data from a view, that data can never be recovered for that view.

Accepted Answer

True

Answer

False

Question 9

Which of these can be imported to define a remarketing audience?

Accepted Answer

Custom Segment

Answer

Custom Report

Answer

Custom Dimension

Answer

Custom Metric

Question 10

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Accepted Answer

True

Answer

False