Google Analytics Cheat Sheet 2026

The 30 highest-yield Google Analytics facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Which GA4 exploration technique is best for comparing two distinct user segments side by side? → Segment overlap
2. In GA4, what does the 'engaged session' metric require by default? → A session lasting 10+ seconds, a conversion, or 2+ pageviews
3. Which of the following would prevent destination goal conversions from being recorded? → All of these would prevent a destination goal from recording.
4. Which of these can you NOT share using The Solutions Gallery? → Custom Dimensions
5. Custom Dimensions can be used as which of the following? → All of the above
6. Which conversion window setting in GA4 attribution controls how far back from a conversion GA4 looks for engagements? → Lookback window
7. Which of the following are dimensions? → Region
8. In GA4, what is the purpose of 'audiences'? → To group users by criteria for analysis and remarketing
9. What does 'DebugView' in GA4 allow you to do? → See events in real time during testing
10. In GA4, what does 'enhanced measurement' automatically track? → Scrolls, outbound clicks, and site search
11. What does enabling Google Signals in GA4 primarily allow? → Cross-device reporting and remarketing for signed-in Google users
12. Where in the HTML of your webpage should you place your Analytics tracking code? → Just before the closing tag of your website
13. Which visualization type in Free Form Exploration allows you to display metric data geographically? → Geo chart
14. Which report compares user behavior across the 'New' and 'Returning' user segments? → Retention report
15. Which report shows the percentage of traffic that has visited your site before? → Behavior > New vs returning report
16. What does GA4's 'consent mode' primarily help with? → Adjusting data collection based on user consent choices
17. What is the difference between a metric and a dimension in Analytics? → Metrics are quantitative measurements; dimensions are qualitative attributes
18. In GA4, how many data streams can a single property contain? → Multiple streams across web and apps
19. Google Analytics can recognize returning users → on websites, IOS mobile apps, Android mobile apps
20. When will the Analytics tracking code send a pageview hit to Google Analytics? → Every time a user loads a webpage with embedded tracking code
21. What is the highest level of organization in a Google Analytics account hierarchy? → Account
22. In GA4, what does a 'session_start' event represent? → The first event when a session begins
23. What does the 'engaged session' metric in GA4 count? → A session lasting 10+ seconds, with a conversion, or 2+ pageviews
24. Smart Goals are created automatically by Google’s machine-learning algorithms → True
25. In GA4 Explorations, what does a 'Funnel exploration' help you analyze? → Step-by-step completion and drop-off rates
26. Which Google Analytics 4 channel grouping would a visit from a Facebook ad with UTM parameters most likely fall under? → Paid Social
27. Which GA4 tool lets you verify events are firing correctly in real time during setup? → DebugView
28. What is the default session timeout duration in GA4? → 30 minutes
29. Which GA4 report shows where your users are physically located by country and city? → Demographics report
30. Which tag is used to implement GA4 on a website? → Google Tag (gtag.js) or Google Tag Manager