Individual Qualification Exam Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Individual Qualification Exam flashcards as text
What does the 'first_open' event in GA4 indicate?
Answer: A user launched an app for the first time after installing
The first_open event fires when a user opens an app for the first time after installation.
In GA4, which model gives all conversion credit to the last channel a user interacted with before converting?
Answer: Last click
The last-click model assigns 100% of conversion credit to the final touchpoint.
Which GA4 dimension identifies the marketing channel that brought a user to your site?
Answer: Default channel group
The default channel grouping classifies traffic sources into channels like Organic Search or Paid Social.
What is the purpose of the 'session_start' event in GA4?
Answer: It marks the beginning of a user session
session_start is automatically logged when a user begins a new session.
Which feature lets GA4 fill data gaps using machine learning when cookies are unavailable?
Answer: Behavioral and conversion modeling
GA4 uses modeling to estimate user behavior and conversions when direct observation is blocked.
In GA4, what does the 'Users' metric in a standard report typically count?
Answer: Active users
The default Users metric in GA4 reports refers to active users who engaged in the period.
Which GA4 admin link is required to import Google Ads cost and click data automatically?
Answer: Google Ads link
Linking GA4 to Google Ads imports campaign cost and click data and enables audience sharing.