IQ Exam Answers Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 IQ Exam Answers flashcards as text
What does GA4's 'consent mode' primarily help manage?
Answer: User permission settings for data collection
Consent mode adjusts how tags behave based on users' consent choices for analytics and ads.
In a free form exploration, what does adding a 'segment' to the canvas do?
Answer: Filters the data to a defined subset of users or sessions
A segment restricts the exploration to a specific subset of users, sessions, or events.
Which GA4 metric helps measure how many distinct users triggered a specific event?
Answer: Total users
Total users tied to an event shows how many unique people performed that action.
What is the recommended approach to avoid double-counting conversions across GA4 and Google Ads?
Answer: Import GA4 conversions into Google Ads and avoid duplicate Ads tags
Importing GA4 conversions while removing redundant Ads tags prevents counting the same action twice.
Which GA4 feature lets you define a rule to rename or group events without editing site code?
Answer: Modify events
Modify events lets you change or group incoming event names directly in the GA4 interface.
What is the main risk of applying too many filters to a single GA4 data stream?
Answer: Permanently excluding data you may later need
Filters can permanently exclude data, so overly aggressive filtering removes information you cannot recover.
Which GA4 exploration is specifically designed to analyze user retention over time after first visit?
Answer: Cohort exploration
Cohort exploration groups users by acquisition date to track retention across following periods.