Google Analytics Individual Qualification Exam

Question 1

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Accepted Answer

one account, two properties, two views

Answer

one account, one property, one view

Answer

one account, no properties, two views

Answer

one account, one property, no views

Question 2

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Accepted Answer

Apply a table filter

Answer

Use a pivot table with two dimensions

Answer

Sort the table by sessions from highest to lowest

Answer

Add a primary dimension

Answer

Add a secondary dimension

Question 3

Which of the following is a session level interaction?

Accepted Answer

All of these answers are correct

Answer

Pageview

Answer

Event

Answer

Social interaction

Question 4

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

Accepted Answer

credit card number

Answer

product SKU(s)

Answer

billing city

Answer

tax amount

Answer

purchase amount

Question 5

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Accepted Answer

Events

Answer

Annotations

Answer

Real-Time

Answer

Intelligence

Question 6

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Accepted Answer

First Interaction model

Answer

Linear model

Answer

Last Non-Direct Click model

Answer

Last Interaction Model

Question 7

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

Accepted Answer

All answers are correct.

Answer

responsive web design

Answer

query string parameters

Answer

Flash and AJAX events

Answer

server redirects

Question 8

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Accepted Answer

Real-Time

Answer

Annotations

Answer

secondary dimensions

Answer

Analytics Intelligence

Question 9

Which of the following would you use to set up a custom alert?

Accepted Answer

Intelligence

Answer

Content

Answer

Real-Time

Answer

Conversion

Question 10

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Accepted Answer

Time Lag

Answer

Path Length

Answer

Conversion Value

Answer

Top Conversion Paths

Answer

Assisted/Last Interaction Conversions