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Individual Qualification Exam Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Individual Qualification Exam flashcards as text

  1. In Google Analytics 4, what is the basic unit of data collection?

    Answer: The event

    GA4 is built on an event-based data model where every interaction is collected as an event.

  2. Which GA4 feature lets you predict whether a user is likely to make a purchase in the next 7 days?

    Answer: Purchase probability

    Purchase probability is a predictive metric estimating the likelihood of a conversion within a set window.

  3. What does the 'engaged session' metric in GA4 count?

    Answer: A session lasting 10+ seconds, with a conversion, or 2+ pageviews

    An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two screen/page views.

  4. Which scope is NOT available for custom dimensions in GA4?

    Answer: Session scope

    GA4 custom dimensions support event, user, and item scopes, but not session scope.

  5. What is the maximum number of custom dimensions (event-scoped) allowed in a standard GA4 property?

    Answer: 50

    Standard GA4 properties allow up to 50 event-scoped custom dimensions.

  6. In GA4, which report shows the path users take through your site or app?

    Answer: Path exploration

    Path exploration visualizes the sequences of events and pages users move through.

  7. Which identity space allows GA4 to deduplicate users across devices when they are signed in?

    Answer: User-ID

    User-ID lets GA4 unify a signed-in user's activity across multiple devices.