Individual Qualification Exam Answers Flashcards

Which GA4 admin-level construct contains one or more properties under a single organization?

Answer: Account

In GA4 an Account sits at the top and can contain multiple properties.

What is the primary purpose of the GA4 Measurement Protocol?

Answer: To send server-side and offline events directly to GA4

The Measurement Protocol lets servers and connected devices send events to GA4 via HTTP.

In GA4 Explorations, which technique is best for visualizing the steps users take toward a conversion and where they drop off?

Answer: Funnel exploration

Funnel exploration shows each step and the drop-off between stages on the path to conversion.

Which setting in GA4 helps prevent your own team's visits from inflating reports?

Answer: Internal traffic filter

Defining internal traffic by IP and applying a filter excludes your team's visits from reports.

What does enabling Google Signals in GA4 primarily allow?

Answer: Cross-device reporting and remarketing for signed-in Google users

Google Signals adds cross-device insights and remarketing using data from signed-in Google users who opted in.

In GA4, which dimension identifies the marketing channel grouping such as Organic Search or Paid Social?

Answer: Default channel group

The Default channel group buckets traffic into categories like Organic Search, Direct, and Paid Social.

What is the maximum number of custom dimensions (event-scoped) allowed in a standard GA4 property?

Answer: 50

Standard GA4 properties allow up to 50 event-scoped custom dimensions.