Individual Qualification Exam Answers Flashcards

In GA4, which report shows user activity occurring within the last 30 minutes?

Answer: Realtime report

The Realtime report displays events and users active in the last 30 minutes.

Which GA4 feature uses machine learning to forecast metrics like purchase probability and predicted revenue?

Answer: Predictive audiences

GA4 predictive metrics power predictive audiences such as 'likely 7-day purchasers'.

What must be configured for accurate cross-domain tracking when users move between two of your domains in GA4?

Answer: Cross-domain measurement (domain configuration)

Configuring cross-domain measurement preserves the session and client ID across listed domains.

In GA4, what is a 'key event' (formerly conversion) used to measure?

Answer: A business-important action you've marked as valuable

A key event is any event you flag as important to your business goals, like a signup or purchase.

Which GA4 linking integration allows you to import cost data and create remarketing audiences for ad campaigns?

Answer: Google Ads link

Linking GA4 to Google Ads enables cost data import, conversion sharing, and remarketing audiences.

What does the GA4 BigQuery export provide that standard reports do not?

Answer: Raw, event-level data for custom SQL analysis

The BigQuery export delivers unsampled, raw event-level data you can query with SQL.

In GA4, which user property scope persists across all of a user's future sessions once set?

Answer: User-scoped property

User-scoped properties describe attributes of the user and persist across their sessions.