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GA4 Event and Conversion Tracking Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 GA4 Event and Conversion Tracking flashcards as text

  1. In GA4, how do you mark an existing event as a conversion (key event)?

    Answer: Toggle it on in Admin > Events or Key events

    You flag any event as a key event/conversion using the toggle in the Admin Events (or Key events) list.

  2. What is the maximum number of event-scoped custom dimensions allowed in a standard GA4 property?

    Answer: 50

    Standard GA4 properties allow up to 50 event-scoped custom dimensions.

  3. Which GA4 event is automatically collected when a user first opens an app or visits a site?

    Answer: first_visit

    The first_visit event is triggered automatically the first time a user visits or opens the app.

  4. What is the purpose of GA4's 'Modify event' feature?

    Answer: Rename or alter incoming events without code changes

    Modify event lets you change parameters or rename events at collection time without editing the website code.

  5. How many parameters can be sent with a single GA4 event by default (excluding automatic ones)?

    Answer: 25

    GA4 allows up to 25 custom parameters per event.

  6. Which reserved event name prefix is NOT allowed for custom events in GA4?

    Answer: ga_

    Prefixes like 'ga_', 'google_', and 'firebase_' are reserved and cannot be used for custom events.

  7. After marking an event as a conversion in GA4, when does conversion counting begin?

    Answer: Only going forward from that point

    Conversion counting only applies to events collected after the event is marked, not retroactively.