GA4 Reporting and Attribution Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 GA4 Reporting and Attribution flashcards as text
In GA4, which attribution model gives equal credit to every touchpoint in the conversion path?
Answer: Linear
The linear model distributes credit evenly across all touchpoints in the path.
Which report in GA4 shows the sequence of pages and screens users view during a session?
Answer: Path exploration
Path exploration visualizes the steps users take through your site or app.
What does the 'Conversions' metric in GA4 count by default?
Answer: Each occurrence of a key event
GA4 counts every occurrence of an event marked as a key/conversion event.
Which GA4 attribution setting determines how long a click can be credited before a conversion?
Answer: Lookback window
The lookback window defines how far back GA4 looks to credit touchpoints.
What is the default attribution model for the 'Conversion paths' report in GA4?
Answer: Data-driven
GA4 uses data-driven attribution as the default model for reporting conversions.
Which dimension would you use to see which marketing channel drove a user's first visit?
Answer: First user source/medium
First user source/medium reports the channel of a user's initial acquisition.
In GA4 Explorations, what does a 'Funnel exploration' help you analyze?
Answer: Step-by-step completion and drop-off rates
Funnel exploration shows how users progress and where they drop off across defined steps.