Google Analytics Individual Qualification Exam Sheet

Question 1

What is the URL parameter that autotagging appends to an AdWords destination URL?

Accepted Answer

gclid=

Answer

clickid=

Answer

utm=

Answer

userid=

Answer

_ga=

Question 2

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Accepted Answer

Data import

Answer

Goal tracking

Answer

Custom dimensions

Answer

Custom channel groupings

Question 3

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Accepted Answer

A, B, and C

Answer

Segments

Answer

Custom reports

Answer

Goals

Answer

B & C only

Question 4

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Accepted Answer

Intelligence Events

Answer

Real-Time

Answer

D) Secondary Dimensions

Answer

Annotations

Answer

E) Advanced Segments

Question 5

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

Accepted Answer

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

Answer

True: A session is considered a “bounce” if the user views one page of the site and then leaves.

Question 6

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Accepted Answer

Behavior – New vs returning report

Answer

Behavior – Frequency & Recency report

Answer

Interests – Affinity categories report

Answer

All traffic – Referrals report

Answer

Ecommerce – Sales performance report

Question 7

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Accepted Answer

A and B only

Answer

send data to Google Analytics from a kiosk or a point of sale system

Answer

upload aggregated data tables to Google Analytics

Answer

send data to Google Analytics from any web-connected device

Answer

A, B, and C

Question 8

Which of the following is a hit type tracked by Google Analytics?

Accepted Answer

all of these are hit types tracked in Google Analytics

Answer

ecommerce tracking hit

Answer

page tracking hit

Answer

event tracking hit

Question 9

Which of the following would prevent destination goal conversions from being recorded?

Accepted Answer

All of these would prevent a destination goal from recording.

Answer

The tracking code is missing from the conversion page.

Answer

No URL destination goals have been defined

Answer

The match type in the goal definition is incorrect.

Answer

There was a misspelling in the URL of the goal definition.

Question 10

Which of the following metrics would most strongly suggest a poorly performing landing page?

Accepted Answer

Bounce Rate > 90%

Answer

% New Visits > 90%

Answer

Session Duration > 5 minutes

Answer

Bounce Rate < 90%

Answer

None of these answers