Individual Qualification Exam Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Individual Qualification Exam flashcards as text
In GA4, what does the 'Attribution settings' page let you configure?
Answer: Reporting attribution model and conversion lookback window
Attribution settings control the reporting attribution model and the lookback windows for conversions.
Which event is automatically collected by GA4 when enhanced measurement is enabled?
Answer: scroll
Scroll is one of the enhanced measurement events collected automatically without extra code.
What is the default session timeout in GA4?
Answer: 30 minutes
GA4 ends a session after 30 minutes of inactivity by default, though this is adjustable.
Which GA4 tool helps you build audiences for remarketing in Google Ads?
Answer: Audiences in Admin
Audiences created in GA4 can be shared with linked Google Ads accounts for remarketing.
In GA4, what does linking a property to BigQuery enable?
Answer: Exporting raw event-level data for analysis
The BigQuery link exports raw, event-level GA4 data for advanced SQL analysis.
Which report in GA4 shows where conversions are coming from in real time?
Answer: Realtime report
The Realtime report displays user activity and conversions occurring within the last 30 minutes.
What is the purpose of DebugView in GA4?
Answer: Validate event tracking in real time during setup
DebugView lets you monitor events from a device in debug mode to verify correct tagging.