Google Analytics Certification Exam Answers

Question 1

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Accepted Answer

Attribution modeling

Answer

Conversion tracking

Answer

Channel Groupings

Answer

Multi-Channel Funnels

Question 2

Which of the following statements about segments is incorrect?

Accepted Answer

Segments are filters that permanently alter your data

Answer

You can use segments to build custom Remarketing lists

Answer

Segments are either subsets of sessions or subsets of users

Answer

Segments let you isolate and analyze your data

Question 3

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Accepted Answer

Television commercials

Answer

Paid and organic search

Answer

Website referrals

Answer

Social network

Question 4

What will happen if a user clears the Analytics cookie from their browser?

Accepted Answer

All of the above

Answer

Analytics will not be able to associate user behavior data with past data collected

Answer

Analytics will set a new unique ID the next time a browser loads a tracked page

Answer

Analytics will set a new browser cookie the next time a browser loads a tracked page

Question 5

Which report can compare metrics based on user acquisition date over a series of weeks?

Accepted Answer

Cohort Analysis report

Answer

User Explorer report

Answer

Users Flow report

Answer

Active Users report

Question 6

Which of these is NOT a benefit of using segments in your data analysis?

Accepted Answer

You can permanently modify the data in your view

Answer

You can compare behavior metrics for groups of users like Converters vs non Converters

Answer

You can analyze users by single or multi-session conditions

Answer

You can isolate and analyze specific conversion paths using conversion segments

Question 7

To recognize users across different devices, what feature must you enable?

Accepted Answer

User ID

Answer

Audience Definitions

Answer

AdWords Linking

Answer

Attribution Models

Question 8

Which of these represents the hierarchical structure of a Google Analytics account?

Accepted Answer

Account > Property > View

Answer

Property > Account > View

Answer

Account > View > Property

Answer

View > Account > Property

Question 9

Which report helps you understand which kinds of mobile devices were used to visit your website?

Accepted Answer

Mobile > Devices report

Answer

Site Content > Landing Page report

Answer

Technology > Network report

Answer

All traffic > Source/Medium report

Question 10

Which of these are required for Multi-Channel Funnels?

Accepted Answer

Goals or Ecommerce

Answer

Advertising features

Answer

Custom dimensions

Answer

In-page Analytics